the cbm Process

the creative bio process

Because of our deep expertise in the scientific world, the Creative Bio process follows the scientific method — not surprising, I know! But this benefits you because your project will receive all the scientific rigor and attention to detail that goes along with carrying out experiments and publishing results.

overview of the CBM process

let’s break it down

research

From day one, I will integrate into your teams to understand your technology, your targets, and your strategic goals. By speaking with key stakeholders I will work with leadership to develop a strategy and fundamentals that will be the cornerstone for all subsequent commercial efforts.

hypothesize

We will decide what questions you want to answer with your brand. After some creative thinking, I will come back with a plan of attack. We will consider the competitive landscape and your foundation when formulating plans.

experiment

During this give and take co-creation process, we will try on lots of hats and figure out which one fits the best. From organization to look and feel, during this step the brand will start to come to life. Together we will figure out what you like and what you don’t so that you can put your most authentic foot forward.

interpret

Validation is a critical part of the process. We can’t just rely on each other. This step requires analysis from your actual targets to ensure maximum success. By putting branded materials in front of real-life people, we will know if we hit the nail on the head or if we need to go back to the drawing board. Either way we will gain great wisdom during this step.

conclude

Now you’re ready to bring your brand to the market without surprises. Feel confident in your choices and reap the benefits of strengthening your brand at its core. This is the magical part of the process where all the pieces come together in a cohesive orchestration of all our work to this point.

communicate

Finally, you are ready to tell the world who you are! We will craft brand communication strategy leveraging the best content mix and channels that will support your business objectives and your shiny “new” brand. This is your chance to make a splash and reap the benefits of following this process.

foundation

point of view

Art of messaging

the feel goods

go-to-market

spread the word

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